The health and safety of our attendees, sponsors and presenters, as well as governmental guidelines, were at the heart of PACDL's decision to go virtual and cancel the remaining face-to-face CLEs it had scheduled in 2020 and ithrough the Spring of 2021. PACDL is seeing the shift to online events as an opportunity to engage with a larger audience in new ways. While live events will never be replaced by virtual experiences, we are engaged in thoughful strategic planning for 2021and how we can meet the same goals of furthering the professional development of criminal defense lawyers, creating meaningful network connections, and building relationships between firms and colleages. While visiting with our sponsors face-to-face cannot easily be replicated, we intend to continue to provide meaningful value to our sponsors who can deliver value, expertise and knowledge.
We look forward to ideas from our partners and sponsors on how to offer the most return on investment. We want to listen to your feedback on what strategies have been more successful from your point of view. Finally, we are willing to customize your virtual event sponsorship packages based on each companies' needs. Our sponsorship opportunities will continue to be designed for your company to:
Create Brand Awareness. Gain greater visibiulity and develop a competitive edge in the marketplace. Not only will you gain visual brand awareness every time the CLE is promoted, you can introduce new products and demonstrate services to leaders who are responsible for attracting new business and finding solution providers.
Increase Your Reach. When you sponsor a PACDL event you reach more than just those who attend. You can maximize your return by promoting your sponsoring of the event to your networks.
Engage With Your Audience. Sponsorship is a qualitative medium which gives a sponsor theopportunity to cultivate new and existing clients face-to-face, develop lasting relationshiips,educate prospects, and support the defense bar.
Generate Leads. Demonstrate your knowledge, be helpful, showcase your product/service, and gather customer insight by reaching leaders who hold the key to decision-making within their firms.
Differentiate from Competitors. The mere act of sponsoring an event, especially an exclusive sponsorship, is a signficant way to create competitor differentiation.